The telehealth market is expected to approach $30 billion by the end of 2020, according to the American Telemedicine Association (ATA). Telehealth 2.0, the ATA’s recent annual conference, highlighted the opportunities and challenges faced by the fast-growing field. Take a look at six of the top takeaways from the event:

  • Patients are big fans. Patients who try virtual doctor visits or other telehealth models tend to be pleased. In one practice, 75% of patients who used video chatting described their experience as “excellent” and said they were “extremely likely” to recommend it.
  • Evidence-based clinical guidelines are still lacking. The industry needs to continue developing a framework for measuring quality outcomes and determining best practices that medical groups seeking to build telemedicine programs can use as a foundation.
  • Collaboration is growing – and becoming more critical. A willingness to share data and work together to address concerns about care fragmentation, proper diagnoses and effective treatment plans will help improve safety and credibility as well as increase value and efficiency.
  • Gadgets are just part of the picture. In its infancy, telemedicine was heavily focused on hardware. As the field matures, it’s expanding to include everything from EHR software to services companies focused on supporting workflow, interoperability and data capture.
  • Telehealth = medicine. Conference attendees shared their sentiments that telehealth is simply another route for providing patient care, with added benefits such as increased access.
  • Clinician buy-in matters. To succeed, telemedicine programs must earn the trust of the providers who will be using the systems.

Learn more about how to embrace the exciting possibilities and sidestep the potential pitfalls that go hand-in-hand with implementing and expanding a telemedicine program in your organization.

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