When the hordes hit the stores on Brown Thursday and Black Friday this year, plenty of people are likely to be searching for great deals on wearable technology like fitness bands, smart watches and other mHealth devices. The popularity of wearables continues to skyrocket, with a 684% increase (yes, you read that right!) in smartband market growth in the first half of 2014 alone.

Consumers aren’t the only fans of health and self-care wearable devices. Physicians, hospitals and insurance companies see the potential of wearables for managing chronic conditions, improving patient fitness and health, and reducing healthcare costs.

Of course, there are still a few wrinkles to work out — data access, accuracy and privacy among them. But this infographic offers a bird’s-eye view into why this year’s wearable sales are expected to be just the tip of the iceberg.


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